623.512.1139
LA@LATONIAALLEN.COM
Over eight years of graphic design and visual communications experience stretching from branding and marketing for local businesses to large public corporations and startup tech companies, B2B and B2C. I enjoy solving design communication challenges through visuals that are thoughtful, engaging and skillful. I am a storyteller and passionate creative.
I am a firm believer in that solid research and strategy lead to a successful design solution. Half the battle is solving the problem, the rest (and best part) is making the answer look good. Each part equally as challenging, but that is why I chose to be a designer.
Experience: print and digital marketing collateral, branding packages/logo design, UI design, packaging, creative writing, content strategy, fine art photography, photo editing, video production and more!
Proficient in: Adobe CC, Figma, Sketch, Microsoft
Adjunct Professor at Grand Canyon University - Phoenix, AZ
EDUCATION
School of Visual Arts, NYC
Masters of Fine Arts | C/O 2020
GPA 3.5
Awarded: SVA Alumni Scholarship
Selected to present 2020 Class at SVA Commencement 2020 (canceled due to COVID-19)
Focused on figuration using Photoshop design techniques to manipulate layouts and color theory
Texas Southern University
Bachelors of Fine Arts | Minor in Business Marketing | C/O 2015
Awarded: Kadir Nelson Graphic Arts Award 2015
EXPERIENCE
2022- | Grand Canyon University
Adjunct Professor | Design Studio 1 | Intro to Production Design
2022- | ESC Partners — Enterprise Solutions Consulting, LLC
Marketing Specialist
2021- | Esme Learning Solutions
Graphic Designer | Illustrator | Presentation Designer
Responsible for bringing to life the creative brand projection of Esme Learning within all of our digital platforms (site, paid media, email & social). Incorporated brand guides to elevate and re-imagine university partnership creative to help drive business.
Spearheaded daily design tasks and asset handovers in a fast paced environment.
Collaborated on projects with team copywriter to create layouts and images for written online content.
2020- | Rabble
Graphic Designer | Illustrator | Social Media | Content Creator
Collaborated with Marketing, PR, and Social Media teams to design original graphics, boosting social following and engagement by 90%. Designed original graphics, banners, and UI/UX assets for use in launching of beta site.
2017 | NRG Energy
Green Mountain Energy/Cirro Energy/Pennywise Electricity - Graphic Designer | Illustrator
Specialized in creating original illustrations and designs for digital platforms such as: site, paid media, email, brochures & social.
Created original banners, pop-up signs and large scale advertisement marketing for community and public sponsored events with company partners.